The Employee Engagement Alliance

Herculean Alliance is building an international ecosystem of employee engagement specialists and formats to help organisations improve employee engagement, boosting performance, innovation, and customer happiness. We are based in the United Arab Emirates and Belgium.

Most business leaders indicate that employee engagement has become a priority. However, research by Gallup has shown that 77% of all employees are not engaged.

Our approach is based on 4 pillars:

1. Advisory: keynotes, workshops, and engagement programs based on “Employee Engagement, what else?“
2. Events: teambuildings, family fun days, townhalls, and leadership retreats
3. Technology: employee engagement surveys and team engagement platform
4. Formats: Bravos!, Hercules Trophy and Pink Ladies Games.

Crafting powerful workforces since 1999

We trust on 25+ years of experience with thousands of fans in 10+ countries. Operating from Dubai and Belgium, we combine know-how in technology, engagement, gamification, marketing, communities, and events to create unique solutions that help companies increase employee engagement.

In a world where Marketing and HR are growing even closer together, Duval Union, the ecosystem of 18 companies with 250 marketing and business experts, became a major minority shareholder. The combination of marketing and HR expertise is unique in the sector.

“In this VUCA world, employee engagement should be our number one priority.”